Josef Kazan
With the approach of summer, it's all go-go-go in the fashion barracks, as fashionistas across the world rush to get to grips with the new season's trends. As a result, it can be a rather expensive period for anyone who likes to be on trend, specifically if you enjoy completely refreshing your wardrobe every season. To hold on to some of your hard earned cash this summer, why not search for the newest trends on the high street?
A look that's destined to be great this summer is the maxi dress. From elegant to laid-back, bold to understated, there's a maxi dress design available for everyone's taste, just waiting to fill up wardrobes across the world. If you like easy-to-wear, comfortable fashion, Boden has some great maxi dresses designed to be quick throw-on beach looks. Made in soft, stretchy fabrics, they also feature Boden's signature bold colours and classic patterns. For a shop with a huge variety of different styles, you should hunt down the ever popular Monsoon. They have lots of beachy cover-ups, as well as a fantastic range of evening maxi dresses in all shapes and forms, from boho, ethnic chic to classy, traditional styling.
When summer comes round, there are few women in the know who wouldn't be seen searching for the newest skirt trends. This year, head to New Look to find skirts of all shapes and sizes, inspired by the hottest 2010 catwalks. Whether you want a more casual, skater skirt or fancy trying the ruffles trend, this high street shop aims to cover all bases. Floral patterns, maxi designs, and tube skirts are but a few of the trends on offer which are bang on for summer 2010, and you can find them all for under $30.
A summer staple that comes around every year is swimwear, and it's one of the main arenas in which designers like to get creative. This summer, some styles that are hot off the catwalk include cut-away swimsuits and one-shoulder looks. If you want to pick up a cheaper cut-away style, high street shops like Topshop have a great range of different designs. One-shouldered swimsuits are an unusual way to rock the beach look, and can be found at bargain labels like J by Jasper Conran. An important thing to remember about swimwear, though, is to buy not just to follow the latest trends but moreover to suit your body shape. Magazines and blogs will be bombarding readers with advice on how to do just that in the coming months, so be sure to look out any useful guides.
Every summer, new trends flood the shops at a starling speed, so whilst it's nice to be in fashion don't forget to choose the looks that work for you. For those shoppers keen to be on trend every season, don't go overboard spending loads on designer clothes: if you're going to be buying a whole new wardrobe each summer, try the high street for styles that won't put a big dent in your bank account!
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